Some techniques considered by many SEO people are also considered black hat. Still most them can be used ethically as well so only the context can tell you when a particular measure is black or white hat.
We would definitely NOT encourage hidden text for example.
Remember It’s Better To Use An SEO Expert
Choose and set preferences and keywords- this will depend on the package you sign up to. You have to determine your main keywords, a few of them, and go after them. Your main keywords are the most popular and profitable ones. A hotel in London would go after hotel London and similar combinations.
At the end of the day we will start with the basics and work from there. We start with grouping pages of content together and creating relevant Titles, Descriptions and surveying your competitors so we can place you in areas where your business is most likely to succeed.
We ensure you have the basics right like heading tag structure, phone numbers, ABN, correct content to subject density, correct images and a social presence, and more – we tweak over 60 indicators. With the use of all these strategies together we target the SEO keywords as required by your business. Indexing in Google may take minutes to weeks depending on your site index. Without using SEO it might even take a considerably longer time to appear on Google and other search engines.
There are many ways you can post to Google and or Yahoo or SEEK. You can submit manually or you can Submit your sitemap using Web Master Tools and submit a sitemap.
See here: How to Submit a site map.
However these days its not so easy to rank quickly because too many companies have been trying to game the system. Usually you will see some decent ranking in about three months time however if you site and site content closely relates to a niche sometimes you can even see it appear in a few weeks.
Its always up to Google!