Being on the forefront of Google and other search engines is the utmost aim of any organisation today. In order to get listed on the first page of Google, one should be able to drive traffic from search engines and other social sites to your website. However, best results are earned only when one understands how a search engine works. There is a lot of perplexity and misinformation regarding search engine optimisation or (Search Engine Optimisation) SEO practices.
Most people have predetermined ideas about SEO and think that just dispersing a few keywords here and there is enough to get the desired results. Moreover, it is a common notion that organic SEO takes time to show results and can be very expensive; however this is not always the case in that some companies offer SEO plans at affordable prices, especially in Sydney Australia. The miss conception that natural SEO is more expensive than AdWords often pushes people towards other strategies such as AdWords, which is another way to drive traffic to a website from Google. For those who don’t know the difference between organic SEO and AdWords, the former refers to listings displayed according to Google’s natural algorithm and can’t be paid for, while the latter is Google’s paid advertising program which lists links on the top and the right hand side of search result page.
There has been frequent discussion and disagreements about choosing between natural search and AdWords. In this article, we will shed light on the main advantages of natural search, which makes it a better option than AdWords.
Organic SEO is Cheaper in the Long Run
People supporting AdWords argue that natural search is very expensive and takes a lot of time. But what they will not tell you is that it also leads to excellent ROI (return on investment) and incredible payoff. Once a website starts getting traffic and leads for a business, one actually finds that organic SEO proves cheaper over the time.
AdWords now allows anyone to use any keywords
With increasing competition, more and more companies are bidding on AdWords, which has driven up the cost of clicks. Due to this, this advertising campaign has become less profitable as compared to the time when it was a relatively new concept. Moreover, your competitors are also using the same keywords that you use, which makes the competition fierce.
The Effort in AdWords is not worth the gain
AdWords is a great program for small organizations with less advertising budget or for short-term campaigns. But, if you are looking forward to a long-term strategy, and your always chasing that 100% quality score, then it can bore a hole in your pocket. Moreover, the effort and money you spend on setting up and running the campaign won’t give you significant results, you would be expecting for the money you may pay monthly for the campaign, especially if your words are costing you over $15 a click.
Organic SEO or AdWords, whatever way you choose to bring traffic to your site, you should hand over this task to a professional internet or digital marketing company, maybe one in Australia offering SEO plans. The success of your campaign depends largely on how properly it is being managed, and only then will you be able to get maximum return on your investment.